Shengjing

19

2021-06

Shengjing Netcom Peng Zhiqiang: won Alibaba's 4.5 billion yuan financing, huitongda leads the new mode of "industrial router"

On April 17, huitongda announced that it completed the 4.5 billion yuan financing invested by Alibaba group. As an investor earlier than Ali, pengzhiqiang, co founder and chairman of Shengjing Internet Alliance Group, believes that the "industrial router mode" of Huitong realized the sharing of stock flow through SaaS tools, products and communities, In the real sense, it has achieved the "empowerment" for 80000 small B (small merchants) in rural areas. Shengjing network has become China's largest innovation and entrepreneurship service platform, and has grown into China's largest global parent fund. By the end of last year, the top 60 science and technology venture capital funds in China, the United States and Israel have invested more than 10billion yuan. And this time Ali's investment in Huitong Da will explore new rural retail samples through cooperation. In the retail market with more than 30trillion levels, with the National Rural Revitalization Strategy entering the golden period of development, the giants represented by Ali and JD have already entered the rural market, but there has been no breakthrough in the past few years. Why does Ali make a huge investment in foreign exchange? What profound impact will the rural e-commerce ecological model constructed by remit have on the future industrial Internet? On April 18, chuangbang exclusively interviewed pengzhiqiang, co founder and chairman of Shengjing Internet Alliance group. Some sharp points of view were excerpted as follows: 1. Why is it more and more difficult to be an e-commerce now? Because the flow is too expensive, the increment is basically gone. Why do bat go offline to buy? Because they have finished the online war, they will go to grab the traffic off the line. So from the stock flow age, the mode of the exchange access is of great significance - based on the offline and fragmented flow, the value reconstruction is realized. 2. There is a special core to do empowerment, it needs SaaS. Why do many of them do B to B trading platform, which is doing transactions, but the value of the company is not released? Because these platforms do not have a set of SaaS to serve and empower those small B. 3. SaaS is dead; Baas has come (business as a service)“ SaaS is the foundation of baas - if you don't have a SaaS, say you want to build an "industrial router", which is selling the concept. The following is the dialogue: On the mode of "industrial router" Venture state: as an important investor, how do you think of the rural e-commerce ecological model constructed by huitongda? Peng Zhiqiang: we have the direct investment (the first mock exam), and the parent fund has been voted through Huaxing Heshun. The main reason is that it is optimistic about its business mode. We call this mode "industrial router mode". In fact, Zeng Ming, chairman of Alibaba group academic committee and head of lakesian university education, once called this type s2b2c model, which he thought was a particularly important business model in the coming years. Our ideas have different points, but there are also new upgrades. Industrial router is a new vertical platform, which has the characteristics of traditional platform mode, but in a broader sense, it is a new platform based on sharing economy. The so-called sharing is that it is not the only one of its own, but fully mobilize the subjective initiative of stakeholders of all parties of the platform, even in a certain sense, make the other party earn more and the platform makes less. So "industrial router" is to maximize the efficiency of all parties with the best efficiency and the lowest cost model. Specifically, huitongda has united 80000 rural "husband and wife stores" in the country, and then empowered them through tools, products, finance, communities and other ways to realize sharing. We think this is called "empowerment industry community", which is a new business logic. The first mock exam city is different from the urban electricity supplier. This mode has solved the demand of rural residents in the fast and good province when they consume, which is a business mode suitable for the characteristics of rural electric business. Venture state: why does Ali choose to invest and exchange to reach? Pengzhiqiang: the reason why Ali will invest in it is because in the field of "new countryside", huitongda is basically not lost with the giants like Ali and jd. The "enabling industry community" formed by the formation of the original whether to B to B, SaaS or join, why are they actually very difficult? And remit, now is a profitable company, which is almost unimaginable in the traditional e-commerce field. For example, Jingdong, when Gmv (total transaction volume) exceeds 100 billion, it still loses a lot. Why can the Huitong reach realize this business logic? Because it is shared traffic, that is, the traffic of 80000 "husband and wife sto

19

2021-06

Why can 7-11 get more than 90% gross profit?

First launch of the whole network, complete notes and new retail Why does Alibaba run offline? How to realize online and offline Omni channel marketing? How to achieve the ultimate single product management, to create a single product popular? Hello everyone, today we share a real super species 7-11.    Recently, we are studying a popular term, which is called "offline business technology".    When a large amount of traffic is still in the hands of offline enterprises, is still widespread in the society, and even must exist for a long time in the future, how to strengthen the offline business technology, so that the efficiency of offline business is no less than that of online business?    1、 Gold flow under the United line The first step in the upgrade is undoubtedly traffic.    Today, Internet companies scramble for both online and offline traffic. Why does a pure e-commerce company like Alibaba go offline? Because offline accounts for 80% of the traffic.    The biggest invisible asset on hand of offline enterprises is offline traffic, and so is 7-11. Of course, the so-called offline technology focuses on traffic.    How can 7-11 unite offline traffic? The most important thing for offline stores is location. How to get the best position?    The mom and pop shop just needs to do your job well, you just need to come to me with the golden position. Because your golden position is my professional manager, even if you go to expand, you may not be able to get it, or you may not be able to get it. Even if I have the ability, the position is yours, and I can't get it if you don't sell it.    All in all, you can get the golden position, which is the biggest invisible asset. But why didn't you do it well in the past? Because your genes and abilities are not enough, it doesn't matter. I'll empower you. I'll teach you how to do better and more efficiently, so that we can work together to achieve the maximum resource sharing. I share your golden position, you share my business technology. Why can 7-11 get more than 90% gross profit?    It's hard to imagine that selling a bottle of water can make a gross profit as high as 90%? Can you make a 90% gross profit by selling a loaf? How is it impossible to subtract cost from income? However, this is a typical self-management thinking. When 7-11 is no longer self operated:    Water is still on sale in the mom and pop shop, bread is still on sale in the mom and pop shop, but you are sold out. On the basis of my empowerment, I will teach you how to manage commodities, how to manage logistics, how to manage big data, how to improve business efficiency... Make a single store's all abilities and skills to the extreme, and your profitability will be far higher than other mom and pop shops and small street stores. At this time, the higher part of the profit will be shared between us. What kind of company is 7-11?    Is it a company selling goods? no It's a training consulting company. Its cost is not the cost of those goods, but the ability to train and consult. So we know that training and consulting is the cost of personnel, it does not have the cost of operating cash flow. The coverage rate of personnel can be very wide, because a 7-11 OFC (we call it political commissar) can also be understood as a 7-11 consultant, trainer and supervisor. He can see eight stores by himself. If you run eight stores by yourself, how many people do you need? And he can see eight stores by himself, which is why the gross profit rate of 7-11 is far beyond your imagination.    On the surface, 7-11 is a very traditional retail industry, but on the core, it is the most popular thinking logic today - the industrial router designed by the sharing economy.

17

2021-06

Who is the next consumer unicorn| Good life Institute

There is a joke in the market: "if I have money, connections and brains, I'm sure I can do better than him!". It seems like a joke, but it's true. VC favors the strong, and the three points of "money, relationship and brain" are exactly what most new consumer enterprises need. Money is financing. The data shows that during the period of 2018-2019q2, the financing of new brands in the consumer field is less than 1%, that is to say, 99% of enterprises may be in trouble due to lack of funds. Relationships are resources. No one is short of resources. Even Liu qiangdong, the founder of Jingdong, visited Wal Mart headquarters in the United States with the help of network resources. He learned the advanced logistics network structure and warehousing system configuration, and was able to create today's Jingdong Logistics. The mind is cognition. There was once a failure entrepreneur who studied more than 100 failure cases and finally summed up 7 death causes. After careful speculation, behind the seven causes of death, they all died of the cognitive bottleneck of the management. Based on the observation of new consumer industry for several years, Shengjing group has been thinking about whether it can become a long-term companion of entrepreneurs - since new consumer entrepreneurs are most short of "money, resources and cognition", can we launch an organization to give everyone "money, resources and cognition"? So in January, the better life super single product study society (hereinafter referred to as "the better life study society") was established - this is a special training camp for outstanding new consumer entrepreneurs, with only one mission: to discover excellent new consumer companies and run with them. To this end, we have set up a special investment fund to invest in you (provided that the company is excellent enough); We have invited a group of CEOs of new leading consumer enterprises to serve as tutors (founders of well-known enterprises such as liangpin store and Five Star Holdings) to enhance your cognition; At the same time, use the industrial resources of leading enterprises (in the form of special docking meeting) to incubate you. After joining the good life study club, we will start a business with you: by means of empowerment, joint venture, investment, acquisition and other forms, we will link a group of new and cutting-edge entrepreneurs with the potential to create super large single products, and build a large consumer industry community and development ecology. If you are good enough, read on. 01 Liangpin store + Five Star Holdings Share industrial resources with you What resources do new consumer enterprises lack most? A strong brand endorsements for you, a set of efficient channel development management mechanism helps you expand your territory, and a perfect supply chain channel helps you build products Entrepreneurs have limited energy, the best strategy is: to create a core value, the remaining link through the integration of resources. If these resources are created by themselves, they will spend a lot of time, and in the end they will not do well in any link. What kind of industry resources will you get to join the good life institute? 1. A-share listed enterprise - liangpin shop. According to the financial report data in 2020, the annual revenue of liangpin shop reached 8 billion yuan. For five consecutive years, the terminal sales of high-end snack market is leading in the country, and snack is leading the enterprise. There are 2700 offline stores and 99 online channels. In 2020, the retail revenue of Omni channel terminal will be close to 10 billion, and the membership of Omni channel will be 97 million. From physical retail to new retail, channels and supply chains will be open to entrepreneurs.    2. Five Star Holdings, a diversified investment group covering a wide range of fields, is involved in modern service chain, rural e-commerce, comfortable smart home, finance, investment, etc. It has successively cultivated three Unicorn enterprises, "huitongda", "child king" and "haoxiangjia". The total valuation of the three companies is over 50 billion, and they can work hand in hand with entrepreneurs in related fields. At present, "child king" has 352 large-scale digital physical stores with more than 33 million members; At the same time, it has also cultivated Unicorn enterprise "village Bird Network" and gazelle enterprise "Agra". 3. Shengjing group, China's leading new economy enabling platform, has been deeply engaged in innovation and entrepreneurship groups for 13 years. It has gathered tens of thousands of entrepreneurs and entrepreneurs who are eager for innovation. It has invested 12 billion equity in direct investment funds and master funds to link the best new economy enterprises and innovation investment institutions at home and abroad. Its investment portfolio has covered 140 + listed companies. 4. Scene lab is a leading enterprise innovation service platform in Ch

21

2020-09

Ten years of Shengjing Jiacheng, covering the investment territory of 118 listed companies

When the soil of Chinese capital market, the atmosphere of innovation and entrepreneurship is booming, and the science and innovation enterprises emerge like a spring up. Under the soil, the Chinese master fund is taking the future of the industry as the anchor point, providing long-term resources channels for the market, and promoting the continuous evolution of investment institutions and start-up enterprises. On September 14 and 15, the 2020 China LP Fund Investment Summit was successfully held in Nanjing. The summit is aimed at facing the development prospects of Chinese innovative enterprises and small and medium-sized enterprises on the theme of "taking advantage of the wind and breaking the waves, and achieving a long way forward", and deeply analyzing the development trend of China's investment industry. Shenjianrong, deputy mayor of Nanjing, baohongxin, Deputy Secretary General of Nanjing municipal government, and dingaimin, deputy secretary of Party committee and director of port office of Nanjing Bureau of Commerce attended the event. At the summit, Wang Jianguo, chairman of Five Star Holdings, qianxiaojun, President of China Federation of China Federation of China, yanghongchun, chairman of liangpinpu, delivered keynote speeches, and jointly witnessed the celebration ceremony of over 100 listed enterprises of Beijing Shengjing Jiacheng Investment Management Co., Ltd. (hereinafter referred to as "shengjingjiacheng"). As an important guest of the summit, Shengjing Jiacheng has been established for nearly ten years, and has handed over a proud answer: focusing on more than 12billion investment in scientific and technological innovation, covering 118 listed projects. In an interview with Xinhua daily financial client, pengzhiqiang, chairman of Shengjing Jiacheng, said that in the past ten years, he had been grinding a sword, from a single GP team to the coexistence of LP and GP. Shengjing Jiacheng is entering the harvest time with the vigorous development of China's emerging industries and the promotion of capital market reform.