Who is the next consumer unicorn| Good life Institute

There is a joke in the market: "if I have money, connections and brains, I'm sure I can do better than him!". It seems like a joke, but it's true. VC favors the strong, and the three points of "money, relationship and brain" are exactly what most new consumer enterprises need.
Money is financing. The data shows that during the period of 2018-2019q2, the financing of new brands in the consumer field is less than 1%, that is to say, 99% of enterprises may be in trouble due to lack of funds.
Relationships are resources. No one is short of resources. Even Liu qiangdong, the founder of Jingdong, visited Wal Mart headquarters in the United States with the help of network resources. He learned the advanced logistics network structure and warehousing system configuration, and was able to create today's Jingdong Logistics.
The mind is cognition. There was once a failure entrepreneur who studied more than 100 failure cases and finally summed up 7 death causes. After careful speculation, behind the seven causes of death, they all died of the cognitive bottleneck of the management.
Based on the observation of new consumer industry for several years, Shengjing group has been thinking about whether it can become a long-term companion of entrepreneurs - since new consumer entrepreneurs are most short of "money, resources and cognition", can we launch an organization to give everyone "money, resources and cognition"?
So in January, the better life super single product study society (hereinafter referred to as "the better life study society") was established - this is a special training camp for outstanding new consumer entrepreneurs, with only one mission: to discover excellent new consumer companies and run with them.
To this end, we have set up a special investment fund to invest in you (provided that the company is excellent enough); We have invited a group of CEOs of new leading consumer enterprises to serve as tutors (founders of well-known enterprises such as liangpin store and Five Star Holdings) to enhance your cognition; At the same time, use the industrial resources of leading enterprises (in the form of special docking meeting) to incubate you.
After joining the good life study club, we will start a business with you: by means of empowerment, joint venture, investment, acquisition and other forms, we will link a group of new and cutting-edge entrepreneurs with the potential to create super large single products, and build a large consumer industry community and development ecology.
If you are good enough, read on.

01
Liangpin store + Five Star Holdings
Share industrial resources with you

What resources do new consumer enterprises lack most? A strong brand endorsements for you, a set of efficient channel development management mechanism helps you expand your territory, and a perfect supply chain channel helps you build products
Entrepreneurs have limited energy, the best strategy is: to create a core value, the remaining link through the integration of resources. If these resources are created by themselves, they will spend a lot of time, and in the end they will not do well in any link.
What kind of industry resources will you get to join the good life institute?
1. A-share listed enterprise - liangpin shop. According to the financial report data in 2020, the annual revenue of liangpin shop reached 8 billion yuan. For five consecutive years, the terminal sales of high-end snack market is leading in the country, and snack is leading the enterprise. There are 2700 offline stores and 99 online channels. In 2020, the retail revenue of Omni channel terminal will be close to 10 billion, and the membership of Omni channel will be 97 million. From physical retail to new retail, channels and supply chains will be open to entrepreneurs.  

 2. Five Star Holdings, a diversified investment group covering a wide range of fields, is involved in modern service chain, rural e-commerce, comfortable smart home, finance, investment, etc. It has successively cultivated three Unicorn enterprises, "huitongda", "child king" and "haoxiangjia". The total valuation of the three companies is over 50 billion, and they can work hand in hand with entrepreneurs in related fields. At present, "child king" has 352 large-scale digital physical stores with more than 33 million members; At the same time, it has also cultivated Unicorn enterprise "village Bird Network" and gazelle enterprise "Agra".
3. Shengjing group, China's leading new economy enabling platform, has been deeply engaged in innovation and entrepreneurship groups for 13 years. It has gathered tens of thousands of entrepreneurs and entrepreneurs who are eager for innovation. It has invested 12 billion equity in direct investment funds and master funds to link the best new economy enterprises and innovation investment institutions at home and abroad. Its investment portfolio has covered 140 + listed companies.
4. Scene lab is a leading enterprise innovation service platform in China. Based on the original business method of "scene, super IP, new species" in the scene lab, using innovative enabling elements such as new product category planning, business model planning, membership system building, resource integration design, focusing on four competition channels of retail innovation, space commerce, mobile travel and new consumption, focusing on the construction of a better lifestyle proposal in the digital era, helping the growth of 50 + new species.
During and after class, there are opportunities for cooperation sparks, and teachers will assist one-on-one docking. In addition, we will hold channel resource docking meeting and study tour industry leaders exchange meeting to arrange sufficient time for students to communicate with industry guests.

02

Special investment fund
Excellent investment students

For high-quality new consumer companies, only industrial resources are not enough - the better life institute has set up a special fund to invest in you.
Shengjingjia chengmu Fund / direct investment fund was founded in 2011, with a management scale of more than 12 billion, covering more than 60 top VC companies in China, the United States and Israel. The investment covers more than 2500 new economy enterprises in the world, including 140 + listed enterprises.
We believe that the power of capital can help start-ups grow rapidly. As long as your project is excellent enough, you will have the opportunity to invest.
Therefore, if your company is good enough and has financing needs, good life institute is very suitable for you.
Of course, the recruitment of the Institute has strict recruitment and investment standards.
Recruitment criteria: this recruitment mainly focuses on the fields of good life consumption (food and beverage, cosmetics, mother and baby, small household appliances, supplies, etc.), enterprises with angel round and rapid growth with an estimated value of less than 1 billion. The position is the highest decision-making level of the enterprise, including the general manager, President, shareholders, directors and other senior management teams.
Investment criteria: we will select from the enterprises that have signed up for the training, and choose the best from the best. For the potential new enterprises, we will have the opportunity to obtain investment. For the project to be invested, we will do pre enabling. On this basis, some excellent projects can also get professional media coverage.  

 You only need to be responsible for excellence, and we are responsible for providing you with continuous capital support.

03
Leading enterprise CEO as tutor in person
Sharing practical knowledge for entrepreneurs

Xu Xiaoping, a famous investor and founder of Zhenge fund, once said, "if an entrepreneur has cognitive defects and does not know how to deal with problems correctly, he will be the biggest killer of company failure."
Right cognition is very important, so who has the right cognition? Practice leads to true knowledge“ Entrepreneurial knowledge "belongs to those entrepreneurs who have done and become entrepreneurs.
If you have a dream of going public in the future, you might as well listen to Yang Hongchun, founder of liangpin shop, a listed company, share his true knowledge: more than 1400 product combinations and 2700 stores have been listed successfully for 14 years.
If you have a "unicorn" dream in the future, you might as well listen to Wang Jianguo, chairman of Five Star Holdings, share his true knowledge: he started his second venture at the age of 50, hatched three Unicorn companies in eight years, launched the listing guidance of huitongda, and planned to go public.
If you have a dream of being a leader in the future, you might as well listen to Peng Zhiqiang, chairman of leader Shengjing group, and Liu Yan, CEO of leader Shengjing group. After 13 years of establishment, you have become a leader in the field of new economy empowerment.
In addition, there are also capital tycoons. Zhu Xiaohu, the managing partner of Jinshajiang venture capital, Weng Yinuo, the founding partner of Hongzhang capital, Wu Shichun, the founder of Meihua venture capital, and Wang Sheng, the partner of yingnuo angel fund, will take part in the fight in person to guide the entrepreneurs with their years of practical experience.
As the domestic consumption environment is not clear enough, this time we also invited Sanpu exhibition, the first person in Japan's consumer society and a famous consumer society researcher, to share Japan's consumption development, hoping to give some inspiration to entrepreneurs.
The course is divided into four core modules, including product and demand, marketing and operation, supply chain and organization, capital and incentive, covering the whole link business closed-loop of enterprise operation, providing lectures and interactive exchanges for students.
"The longest confession is company.". In addition to the course, the better life institute has also formed an enabling accompanying group, which is jointly composed of liangpin shop, Five Star Holdings, Shengjing Jiacheng and other cooperative institutions and investment teams.
The company running group will participate in the students' projects in the whole process, interact continuously throughout the year, and provide resource docking services from time to time. In addition, there are private boards, offline regional study tours, and online sharing meetings.

last

Just like the "grape effect" in western economics. We believe that joining an excellent community is the shortest way to become excellent.
Only by working hard and growing up together with excellent students can we have a better understanding of what position and rhythm we are in, and accurately and timely grasp the market trend.
At present, many leading entrepreneurs in various industries have joined the society, such as Shen Chen, CEO of guoran & panda media, Shu Yi, founder of rangcha, Xie Xiusheng, co-founder of Lechun, Shao Shuai, former CEO of suwang, Shang Jing, general manager of xiaoshixian, Jiang Xiaoyun, founder and CEO of Micke rice wine, etc. They are waiting for excellent students, and we are waiting for excellent you.
The recruitment will be closed soon. Capital, we are ready; Resources, we are ready; Cognition, we're ready. It's all about your registration.
Registration method
Please send the application form, self recommendation or recommendation letter, company introduction, project BP and other materials to the email address: lixt@shengjing360.com
The name of the email is: Seminar registration + project name
We will screen and interview the application items, and issue the admission notice on the basis of the best.