Why can 7-11 get more than 90% gross profit?

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  Hello everyone, today we share a real super species 7-11.  

   Recently, we are studying a popular term, which is called "offline business technology".  

   When a large amount of traffic is still in the hands of offline enterprises, is still widespread in the society, and even must exist for a long time in the future, how to strengthen the offline business technology, so that the efficiency of offline business is no less than that of online business?  

   1、 Gold flow under the United line
  The first step in the upgrade is undoubtedly traffic.  

   Today, Internet companies scramble for both online and offline traffic. Why does a pure e-commerce company like Alibaba go offline? Because offline accounts for 80% of the traffic.  

   The biggest invisible asset on hand of offline enterprises is offline traffic, and so is 7-11. Of course, the so-called offline technology focuses on traffic.  

   How can 7-11 unite offline traffic? The most important thing for offline stores is location. How to get the best position?  

   The mom and pop shop just needs to do your job well, you just need to come to me with the golden position. Because your golden position is my professional manager, even if you go to expand, you may not be able to get it, or you may not be able to get it. Even if I have the ability, the position is yours, and I can't get it if you don't sell it.  

   All in all, you can get the golden position, which is the biggest invisible asset. But why didn't you do it well in the past? Because your genes and abilities are not enough, it doesn't matter. I'll empower you. I'll teach you how to do better and more efficiently, so that we can work together to achieve the maximum resource sharing. I share your golden position, you share my business technology.

Why can 7-11 get more than 90% gross profit?  

 It's hard to imagine that selling a bottle of water can make a gross profit as high as 90%? Can you make a 90% gross profit by selling a loaf? How is it impossible to subtract cost from income? However, this is a typical self-management thinking.
When 7-11 is no longer self operated:  

 Water is still on sale in the mom and pop shop, bread is still on sale in the mom and pop shop, but you are sold out. On the basis of my empowerment, I will teach you how to manage commodities, how to manage logistics, how to manage big data, how to improve business efficiency... Make a single store's all abilities and skills to the extreme, and your profitability will be far higher than other mom and pop shops and small street stores. At this time, the higher part of the profit will be shared between us.
What kind of company is 7-11?  

 Is it a company selling goods? no It's a training consulting company. Its cost is not the cost of those goods, but the ability to train and consult. So we know that training and consulting is the cost of personnel, it does not have the cost of operating cash flow.
The coverage rate of personnel can be very wide, because a 7-11 OFC (we call it political commissar) can also be understood as a 7-11 consultant, trainer and supervisor. He can see eight stores by himself. If you run eight stores by yourself, how many people do you need? And he can see eight stores by himself, which is why the gross profit rate of 7-11 is far beyond your imagination.  

 On the surface, 7-11 is a very traditional retail industry, but on the core, it is the most popular thinking logic today - the industrial router designed by the sharing economy.